Public-relations company Sard Verbinnen & Co. has agreed to merge with rival Finsbury Glover Hering in a transfer that may create a significant new participant within the industry of advising corporations on offers, crises and different crucial scenarios.

A deal between Sard and Finsbury, which is majority-owned by way of world promoting large WPP PLC, is predicted to be introduced Wednesday, in step with other folks aware of the topic. It’ll worth the blended company at greater than $900 million.

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