Indian shoppers now want ease-of-use (96 p.c), affordability (89 p.c), and cutting edge design aesthetics (88 p.c) from smartphones producers who’ve forayed into launching tech-lifestyle manufacturers and merchandise, a record confirmed on Thursday. Laptops (39 p.c), pills (31 p.c) and good bands (29 p.c) are some of the most sensible 3 tech merchandise that buyers are the usage of essentially the most, in step with the CMR ‘Connected Consumer Survey 2021’. Throughout an array of latest shopper tech product segments, smartphone authentic apparatus producers (OEMs) are tapping rising good daily life alternatives with their Smartphone + IoT product portfolio, thus competing in opposition to conventional shopper tech manufacturers.
“These days’s attached shoppers are craving for extra democratised tech daily life reviews. To fulfill this shopper want, many smartphone manufacturers have forayed into new shopper product segments. Of those, the smartphone manufacturers that revel in a robust logo salience among their customers, are successful giant at the shopper accept as true with,” said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR. As per the findings, Realme enjoys the highest brand trust score of 55 percent while Samsung was once positioned 2nd with 51 p.c and Apple 3rd with 49 p.c.
As an early driver of smart tech products, Xiaomi leads in brand awareness and usage in the country, the report showed. “The high brand affinity and brand trust that some smartphone brands enjoy amongst consumers is translating into increased adoption of new consumer tech products from them,” added Satya Sundar Mohanty, Head-Trade Consulting Staff (ICG), CMR.