Reddit obtained Dubsmash just about a 12 months in the past.

TikTok’s large luck with short-form movies has pushed different social networks to include the structure on their platforms.

  • Reuters
  • Remaining Up to date:November 24, 2021, 18:41 IST
  • FOLLOW US ON:

Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social community stated on Tuesday, only a 12 months after purchasing it for an undisclosed sum to reinforce its video introduction gear.

The standalone Dubsmash app may not be to be had for obtain after February 22, Reddit stated, because it rolled out new digital camera and enhancing options as a part of its video gear.

TikTok’s large luck with short-form movies has pushed different social networks to include the structure on their platforms, with Snap rolling out Highlight; Fb, now Meta Platforms, launching Instagram Reels; and Alphabet’s YouTube launching Shorts.

“The Dubsmash crew has been accelerating Reddit’s video, so portions of Reddit will really feel acquainted to Dubsmashers,” the company said in a blog post.

Since Dubsmash’s acquisition, Reddit said it had seen 70 percent growth in overall hours watched, while the number of daily active video viewers rose by over a third.

Viewership for short videos, which the company defines as two seconds or less, has also risen by 50 percent quarter-over-quarter.

Learn all of the Latest News, Breaking News and Coronavirus News right here. Apply us on Facebook, Twitter and Telegram.





Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here