Micro-blogging web page Twitter is internet hosting is the newest social media platform to mix buying groceries and livestream. The corporate is internet hosting its first buying groceries livestream on November 28 at 7PM ET (5:30AM IST) the place Twitter is participating with Walmart. The “Cyber Offers Sunday” will take place during the post-Thanksgiving weekend, which is traditionally associated with huge offers all around.

Twitter says that the livestream will be hosted by Jason Derulo as a “30-minute variety show” that may function “electronics, household items, attire, seasonal decor, wonder particular visitors, and extra.” Twitter is the latest to venture into the shopping and livestream trending. Before this, Meta had announced a test of a “Live Shopping for creators” function for Facebook and Pinterest debuted a are living buying groceries collection known as “Pinterest TV,” and YouTube also expanded its live-shopping feature with a week-long shopping event called YouTube Holiday Stream and Shop.

Livestream shopping is a new trend that many tech companies are taking up. This has had a certain hold in China, where Gen Z customers are increasingly shifting away from traditional e-commerce retailers towards making purchases via social media.

Twitter’s live shopping interface, according to the images shared by the company shows a split between a video livestream, an online catalog, and a feed of tweets. The stream will continue playing in a picture-in-picture mode if you follow a link to a seller’s website. Twitter said that the shopping elements will initially only come to iOS and desktop. Android users, on the other hand, will be able to watch the steam live but won’t get to engage with the shopping features.

The Twitter-Walmart stream on November is being touted as a “test.” The corporate was once quoted in a file from The Verge as announcing that it best plans for manufacturers so to host buying groceries livestreams for now, and now not common Twitter customers.

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